Vagalume — an icon of Brazilian internet, reborn

Vagalume has been the go-to destination for Brazilian music lyrics since the early 2000s. By mid-2016, the brand felt stuck in a different era — a legacy mark, no type system, patterns that clashed across every surface. The invitation was simple: modernise it without erasing it. The result is a cleaner, more confident identity that still feels unmistakably Vagalume.

The brand carried real nostalgia weight — millions of Brazilians grew up with it. Any redesign risked alienating the existing audience while also failing to attract a younger one. The mark needed to evolve, not disappear. The colour system needed warmth without loudness. And the new identity had to stretch from a dense lyrics page to social avatars and app icons without losing coherence.