I design brands and the products they become.
I'm Vitor — Senior Product Designer working across identity, interface and design systems. Twelve years in, I still believe the best systems are the ones you barely notice: restraint, one clear signal, edges that do the work.
I bridge UX and front-end through AI-assisted workflows. I use tools like Claude Code to translate design systems into responsive web interfaces, supported by a solid understanding of HTML/CSS, Git, and deployment — including connected MCP workflows that automate design work directly in tools like Penpot, allowing me to operate at the intersection of design tooling and engineering.
"I have always been curious. When I was a kid, I used to press every button that appeared in front of me."
The best story was the one when I stopped an escalator in a mall. Of course, my parents got mad all the time, but that didn't change a thing in me.
With my first computer, I discovered a whole new world of interfaces with even more buttons. Besides crashing everything from time to time, I also used to spend hours playing with presentation tools and website editors, creating my very first prototypes. Such a young geek.
Once I realized that design was my thing I deep-dived into it by enrolling in many courses and training. I worked at some agencies, at a music website, in a digital products hub, and even in the fintech industry.
Millennial generation. Born in São Paulo into a world still making the shift to digital — analogue on one side, something new on the other.
Thanks to my dad's interest in tech, I got one of those white-beige PCs. A whole new world of interfaces appeared. More buttons than I'd ever seen — and I pressed every single one.
With the help of tutorials I found on the web, I learned how to use professional design software. Once I realized design was my thing, I deep-dived — courses, training, endless experimentation.
A year of big changes. Life took me to the seaside — Santos, on the coast of São Paulo.
Concluded my formal education in graphic and digital design — the skills that got me into advertising agencies and communication bureaus.
Worked with art direction across advertising agencies and communication bureaus.
Got an email out of nowhere from a client in Kuwait. Said yes. That single project opened a door to working internationally — and made me confident enough to dream about working abroad.
By now I was working mostly on interfaces — and on the planning behind them: requirements, stakeholders, flows, wireframes. UX was already there; I just needed to study the field properly.
Joined Vagalume as Lead Designer — the lyrics portal that has been part of Brazilian internet folklore for decades. A delight for a music lover, and my first role working strictly with digital products. I delivered a facelift for both the visual identity and the website, plus the launch of the radio streaming service Vagalume.FM.
Started an MBA in Communication and Semiotics.
Joined Jüssi, one of Brazil's main digital agencies, part of Ogilvy (WPP). Worked in their digital products hub as a User Interface Specialist, allocated at clients — mostly Whirlpool's Brazilian e-commerces: Consul, Brastemp and KitchenAid.
After years of fitting study around work, finally concluded my post-graduation in Communication and Semiotics.
Got my first MacBook — second-hand. Macs are pricey in Brazil, so this was the kind of perk I could only afford once I was old enough to let the hype go. Hooked on the ecosystem ever since.
Promoted to Lead Designer at Jüssi — still in Brazil.
Then the chance to work in Europe appeared: joined Backbase, a leading technology provider in the financial sector, as Senior Product Designer.
Moved to Amsterdam as a highly skilled immigrant.
Completed the UX Certification by Nielsen Norman Group, something I'd been working toward for years. Some things are worth the long game.
Still curious. Still pressing buttons. Working across brand, product and design systems for teams building something worth noticing.