Interactive Banner — Brastemp Wash Machines

Brastemp's e-commerce at that time was not focused on standalone landing pages to announce new product lines — the goal was a more integrated experience within the e-commerce interface itself. The project explored how to surface a new washing machine line directly within the existing shopping environment, without pulling users away from the purchase journey.

Create visibility for a new product line among many existing options — making it stand out within a dense, product-heavy catalogue without disrupting the e-commerce flow or relying on separate promotional pages.